T ask 1. A n sw er the question
What is distribution?
Task 2. R ead and retell the text.
In
marketing, promotion refers
to
any
type
o f marketing
communication used to inform target audiences o f the relative merits o f a
product, service,
brand or issue, most o f the time persuasive in nature. It
helps marketers to create a distinctive place in customers' mind, it can be
either a cognitive or emotional route. The aim o f promotion is to
increase brand awareness,
create interest, generate sales or create brand
loyalty. It is one o f the basic elements o f the market mix, which includes
the four Ps, i.e., product, price, place, and promotion.
Promotion is also
one o f the elements in the promotional mix or promotional plan. These
are personal
selling, advertising,
sales
promotion, direct
marketing, publicity, word
o f mouth and
may
also
include
event
marketing, exhibitions and trade s h o w s . ^ A promotional plan specifies
how much attention to pay to each o f the elements in the promotional mix,
and what proportion o f the budget should be allocated to each element.
Promotion covers the methods o f communication that a marketer uses to
provide
information
about
its
product.
Information
can
be
both verbal and visual. The purpose o f a promotion and thus its
promotional plan can have a wide range, including: sales increases, new
product
acceptance, creation o f brand equity, positioning, competitive
retaliations or creation o f a corporate image.
T ask 3. G ive you r idea on the topic: “ What
businesses are successful
in your country\industry? Why?