X o r I j iy t I l L a r

T ask 3. Give you r idea on the topic: “ What makes a good m anager”

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T ask 1. A n sw er the question 
What is distribution?
Task 2. R ead and retell the text.
In 
marketing, promotion refers 
to 
any 
type 
o f marketing 
communication used to inform target audiences o f the relative merits o f a 
product, service, brand or issue, most o f the time persuasive in nature. It 
helps marketers to create a distinctive place in customers' mind, it can be 
either a cognitive or emotional route. The aim o f promotion is to 
increase brand awareness, create interest, generate sales or create brand 
loyalty. It is one o f the basic elements o f the market mix, which includes 
the four Ps, i.e., product, price, place, and promotion. Promotion is also 
one o f the elements in the promotional mix or promotional plan. These 
are personal 
selling, advertising, sales 
promotion, direct
marketing, publicity, word 
o f mouth and 
may 
also 
include event 
marketing, exhibitions and trade s h o w s . ^ A promotional plan specifies 
how much attention to pay to each o f the elements in the promotional mix, 
and what proportion o f the budget should be allocated to each element. 
Promotion covers the methods o f communication that a marketer uses to 
provide information 
about 
its 
product. 
Information 
can 
be 
both verbal and visual. The purpose o f a promotion and thus its 
promotional plan can have a wide range, including: sales increases, new 
product acceptance, creation o f brand equity, positioning, competitive 
retaliations or creation o f a corporate image.
T ask 3. G ive you r idea on the topic: “ What businesses are successful 
in your country\industry? Why?

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What is Promotion?