Kalit so’zlar: innovatsiyalar, marketing yangiliklari, barqaror rivojlanish,
barqaror raqobatbardosh ustunlik, ijtimoiy tarmoqlar.
Abstract: The new economy is highly defined by the process of globalization,
radical and frequent changes, as well as the growing importance of the application of
knowledge through the successful implementation of innovations. These determinants
directly affect organizations with developed sustainable competitive advantage,
primarily the ability to increase efficiency and effectiveness, with the continuous
development of overall innovation performance. In a new economy, organizations
that have the ability to develop and adopt an invention in a short period of time and
apply it to all areas of business will gain a competitive advantage in a timely manner.
The growing importance of innovation in the function of achieving sustainable
Oriental Renaissance: Innovative,
educational, natural and social sciences
VOLUME 1 | ISSUE 4
ISSN 2181-1784
Scientific Journal Impact Factor SJIF 2021: 5.423
439
w
www.oriens.uz
May
2021
competitive advantage has defined an entirely new concept and innovative
classification. Today, the term innovation not only means a significant improvement
in process and product technology, but it also refers to an innovative process in the
field of human resources, especially in marketing management. For the reasons
mentioned above, the newspaper pays special attention to the analysis of marketing
news and its increasingly significant impact on the process of achieving sustainable
competitive advantage.
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