Bukhara State University

Bukhara State University

MJT 3-19
group student
Halimov Gayrat’s
,, MANAGEMENT’’
From science
Independent education
work
Bukhara-2023
Theme: Product policy


Plan:
Introduction:
1. Product Planning and Development
2. Product Line
3. Product Mix
4. Product Branding
5. Product Positioning
6. Product Packaging
Conclusion
References


Introduction:
A product is something that is produced by a firm or factory or industry and sold in the market. When it is sold easily or automatically, there is no problem. But there are thousands of products, several kinds of the same products, and millions of buyers of products actual and potential.
In a free enterprise system, there is competition among manufacturers to sell their products. So it is imperative on the part of the manufacturer to distinguish his products from that of another. Here arises the problem of product policy.Product policy is concerned with defining the type, volume and timing of products a company offers for sale. The product policies are general rules set up by the management itself in making product decisions. Good product policies are the basis on which the right products are produced and marketed successfully. Product policies are the objectives and guide lines which determine the nature of the product or services to be marketed.

1. Product Planning and Development:

Product planning means an attempt to establish the product in line with market needs. It is defined as the act of making out and supervising the search, screening, development and commerciali­sation of new products, the modification of existing lines and the discontinuance of marginal or unprofit­able items. The planning and development of new products, though a vital necessity for all progressive enterprises, constitute a costly process. They involve risks and hazards also.