sources of innovation-introduction climate & Creativity

Managing and innovation
Follows
Sources of innovation

CONTENTS

• Introduction
• Sources
• Search tools & methods
• Innovation search space

1. SOURCES OF INNOVATION-INTRODUCTION

1.1 Climate & Creativity

“Innovation is the specific tool of entrepreneurs, the means by which they exploit an opportunity for a different business or service” – Drucker

• Creativity = ideas, concepts & inventions
• Entrepreneurship = couples opportunities & resources
• Innovation = process of development & commercialisation

Strategies for idea/concept generation:

Strategies for idea/concept generation:

• research & analysis
• imitate or adapt
• seek inspiration
• consult ‘creative’ types
• apply systematic creativity methods & tools
• Eg:SCAMPERR

• Eg: China’s imitation of Mercedes:Geely

Business creativity training is not:

• logic, research, analysis or intelligence
• artistic creativity / right-brain
• being crazy / a rebel
• removal of structures, inhibitions or fear
• brainstorming or team building

Attributes of the creative mind:

• conceptual fluency - multiple responses
• mental flexibility - re-frame & change level
• defers judgement - avoid premature analysis & criticism
• tolerance - accepts ambiguous, diverse or opposing views
• challenging - assumptions & authority
• risk-taking - high energy, imagination

Do: Don’t:

develop broad idea collect detailed data

challenge everything accept assumptions

re-frame problem tackle given problem

multiple answers find the answer

consider in-action confuse action & solution

identify obstacles focus on objectives