Advertising agency: a company that creates adverts for other companies advertising budget


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IELTS Advertising Vocabulary

Describing Buildings


  • Utilitatarian

  • Derelict

  • An eyesore

  • Fallen into disrepair

  • Dilapidated

  • Prefabricated

  • Tear down

  • Has outlived it’s original purpose

  • Instantly recognisable

  • Pleasing to the eye

  • Eye-catching

  • An architectural marvel/gem

  • Soaring/towering

  • Iconic

Positive Collocations with building:


Adjectives – attractive, fine, impressive, magnificent, imposing, stylish, stunning, spacious, breathtaking, breathtakingly modern, iconic, instantly recognisable

 

A building that works well in its surrounding environment



A building that fits in well with its surroundings

A building that demands your attention

A building that conveys a sense of light and space

Negative Connotations with building:


 

Disused, derelict, abandoned, neglected, clumbling, fallen into disrepair,

The building has fallen into disrepair:

The roof leaks

The paint is peeling

And the walls are crumbling

 

Out of place/ does not fit with its surroundings



Sticks out like a sore thumb

Incongruous

An eyesore

Urban

(n) – relating to or characteristic of a city or town




Downtown

(n) – the main business district of a city or town




Residential area

(adj + n) – an area in a city or town where private homes are located; usually no offices or factories




Industrial area

(adj + n) – an area in a city or town where there are business and factories, usually no private homes




Suburb

(n) – an outlying part of a city or town




Rural

(adj) – of or relating to the country, country people or life, or agriculture




Cost of living

(n) – the amount of money a person needs to live




Rush hour

(n) – the busy part of the day where cities or towns are crowded; usually in the morning and evening when people or going to and coming back from work




Hustle and bustle

(idiom) – busy and noisy




Out in the sticks

(idiom) – to live in a rural or remote area; countryside

Words to describe the city:

Cosmopolitan: including people from many different countries.

Urban: in, relating to, or characteristic of a city.

Bustling: (of a place) full of activity.

Lively: full of life and energy; active and outgoing.

Hectic: very busy and fast.

Vibrant: full of energy, color, and life.

Sprawling:  spreading out over a large area in an untidy or irregular way.


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