Annex 1. Research Methodology and Approach
Research Goals and Objectives
The research analyzes cooperation between the tourism sector of Uzbekistan and Kyrgyzstan to
deliver joint cross-border touristic experiences for the following segments:
i)
“Bilateral” tourists: Uzbek citizens visiting Kyrgyzstan and Kyrgyz citizens
visiting Uzbekistan;
ii)
International tourists: tourists visiting Uzbekistan and/or Kyrgyzstan from other
countries (they included CAREC, CIS, CA countries and other).
Research Question
How can building enhanced regional value chains deliver a better cross-border tourism
experience between Uzbekistan and Kyrgyzstan?
e. In what ways do the current cross-border value chains operate in the tourism sector of
Uzbekistan and Kyrgyzstan?
f. What are the current success aspects contributing to effective cross-border value
chains in tourism?
g. What are the main barriers in cross-border tourism value chains for delivering a better
tourism experience?
h. What policies and practices are needed to boost tourism value chains across borders,
and what benefits might stakeholders expect from resulting strengthened policy and
practice?
The research design method is a case study. Data collection methods are secondary data analysis
and key informant interviews
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with key stakeholders. Key informants are able to share
information about a variety of in-depth experiences in an organization
66
. The research team
determined interviewees through stakeholder mapping
67
based on a desk review. Given that
tourism sector is dominated by small and medium enterprises (SMEs)
68
, the research focused on
these types of businesses. The research team applied purposeful sampling method to identify the
interviewees.
To facilitate access to the interviewees, the researchers’ team use their professional networks as
well . For the survey of tourists, the researchers’ team inquired tour operators/agencies to provide
access to tourists.
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