B2b маркетинг фан силлабуси кафедра мудири

VII. АДАБИЁТЛАР
Асосий адабиётлар

1. 
   Business Marketing Management: B2B, Tenth Edition Michael D. Hutt and Thomas W. Speh. © 2010, 2007 South-Western, Cengage Learning. South-Western Cengage Learning. USA. visit www.cengage.com
   
2. 
   Alan Zimmerman and Jim Blythe. Business to Business Marketing ManagementA global perspective second edition. Second edition published by Routledge 2013. 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN. © 2013 Alan Zimmerman and Jim Blythe
   
3. 
   B2B Brand Management By Kotler and Pfoertsch. Springer www.springer.com 2006
   

Қўшимча адабиётлар

1. 
   Gary Armstrong, Philip Kotler. Principles of Marketing. 2016, Paperback: 720 pages, Pearson.
   
2. 
   Philip Kotler, Kevin Lane Keller. Marketing Management. Pearson Education, Inc., publishing as Prentice Hall, United States of America 2012 y
   
3. 
   Business-to-Business Marketing Textbooks: A Comparative Review. Klaus Backhaus, Katrin Muehlfeld. Journal of Business-to-Business Marketing
   
4. 
   Business Market Management Understanding, Creating and Delivering Value By Anderson, Narus and Narayandas Pearson, Prentice Hall www.prenhall.com 2009
   
5. 
   Business Marketing Management b2b. By Hutt and Speh South-Western CENGAGE Learning www.cengagebrain.com 2013
   

с.
Ахборот манбаалари

1. 
   www.gov.uz – Ўзбекистон Республикаси хукумат портали.
   
2. 
   www.lex.uz – Ўзбекистон Республикаси Қонун ҳужжатлари маълумотлари миллий базаси.
   
3. 
   https://www.gtu.ac.in/syllabus/NEW_MBA_4/3549281.pdf
   
4. 
   https://www.pdfdrive.com/b2b-marketing-books.html
   
5. 
   https://www.pdfdrive.com/b2b-marketing-books.html
   
6. 
   https://www.pdfdrive.com/business-marketing-management-b2b-11th-ed-d941924.html
   

https://www.pdfdrive.com/b2b-marketing-strategy-of-a-chosen-company-d55147304.html