Business Communication

D
ISADVANTAGES
1.
Member is forced to subscribe to a view he doesn’t hold.
2.
Sometimes it may project the false image of management because members think that
management may not be able to handle their problem efficiently.
2.1.2
Grapevine/Informal Communication
Factor responsible for the grapevine phenomenon
1.
Feeling of certainty or lack of direction when the organization is passing through a difficult
period.
2.
Feeling of inadequacy or lack of self confidence on the part of employee, leading to the
formation of gaps.
3.
Formation of a clique or favoured group by the managers, giving other employees a feeling
of insecurity or isolation.
2.1.2.1
Forms of grapevine communication
1.
Single chain: In this type of chain ‘A’ tells something to ‘B’ who tells it to ‘C’ and so on it
goes down the line. This type of communication flows from one person to another person
through single chain or communication flows one by one. When ‘A’ tells something to ‘B’
who tells it to ‘C’ and so on. One interesting fact comes out from this type of communication
that when one person passes certain information to other and they treat the message as

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confidential or secret which further communicated by another with same feeling of confi-
dentiality and secrecy.
Fig. 2.3a: Single Chain
2.
Star chain: In this type of chain person speaks out and tells everyone the information he/
she has obtained. This chain is often used when information or a message regarding an in-
teresting but non job related nature is being conveyed. Sometimes it also called gossip chain.