Business Communication

2.
Speed: A good system of communication must ensure a speedy transmission of message.
The time taken to transmit a message to its destination and speed of the communication
system should be considered on the basis of the urgency of communicating the message. If
message not delivered at time it create problem for organization.
3.
Two-way process: Communication is the two-way process that provides feedback to the
sender from the receiver. Feedback refers to transmission of information concerning the
effect of any act of communication.
4.
Reliability: Communication starts on the basis of belief. This atmosphere is built by
performance on the part of the expert. The receiver must have confidence in the sender. He
must have a high regard for the source’s competence on the subject.

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Communication and Organization Structure / 17
5.
Completeness: Every Communication must be complete as adequate. Incomplete messages
create misunderstanding, keep the receiver guessing and delay action.
6.
Content: The message must be meaningful for the receiver, and it must be compatible with
his value system. It must have significance for him. In general, people select those items or
information which promises them the greatest rewards. The content determines the response
of the audience.
7.
Accuracy: The communication medium should ensure accuracy in the transmission of
messages. Whatever medium chooses by the sender should be accurate for that particular
kind of information which they want to send.
8.
Capability: Communication must take into account the capability of the audience.
Communications are most effective when they required the least effort on the part of the
recipients. This includes factors like reading ability and receiver knowledge.