Ч а с т ь I v молодой ученый

Image advertising campaign
As the name implies, this advertising campaign is carried 
out to create or maintain the image of an individual or an en-
tire campaign. By accommodating the target audience, making 
the logo, slogan, corporate identity widely recognizable, thanks 
to which a stable image is formed in the audience. Creating the 
effect of mass character, a person begins to trust the object of 
the advertising campaign due to the fact that he is constantly 
in his information space.
Such campaigns are most often long-term and cyclical. 
Therefore, they are resorted to by large companies with suffi-
cient resources and which will be able to cover the costs of it 
in case of failure.
Stages of an advertising campaign
Due to the flexibility of such a tool as an advertising cam-
paign, there can be a great many different stages and direc-
tions for their implementation. However, for this campaign 
to be useful, it is still necessary to clearly understand the pro-
cedure.
The following steps are most often taken as the basis for an 
advertising campaign:
—
Choice of purpose;
—
Market analysis;
—
Formation of a portrait of the audience;
—
Strategy Development;
—
Definition of the budget;
—
Choice of distribution channels;
—
Drawing up a list of expenses;
—
Production of promotional materials;
—
Approval of the final plan;
—
Launching an advertising campaign;
—
Subsequent maintenance and adjustment of the adver-
tising campaign.
As you can see, an advertising campaign is a very complex 
process with many stages that you can and should spend time 
and money on  [4].
Conclusion
An advertising campaign is an important part of the work 
of any organization, firm or enterprise. It is thanks to it that 
you can draw attention to your products, services and other 
things, and in our era of competition, the use of advertising 
campaigns has become an integral part of our lives. Thus, in 
order to achieve success and not lose resources and money, it is 
necessary to take a responsible approach to the process of cre-
ating and implementing an advertising campaign.
References:
1. Advertising campaign: types, stages, participants advertising 2018 [Electronic resource]. — http://www.nazaykin.ru/AD/
campaign/ad_camp.htm (date of the application 04.07.2022)
2. Advertising campaigns: basic building blocks 2019 [Electronic resource]. — https://edison.bz/blog/reklamnye-kam-
panii-bazovye-osnovy-postroeniya.html (date of the application 05.07.2022)
3. Advertising campaigns 2020 [Electronic resource]. — https://alenashefina.com/provedenie-reklamnoj-kampanii/ (date 
of the application 05.07.2022)
4. Advertising concept and objectives of the advertising campaign 2020 [Electronic resource]. — https://romi.center/ru/
learning/glossary/advertising-campaign/ (date of the application 06.07.2022)

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