Contents introduction chapter I. Language tasks and exercise

GLOSSARY
1.Principle -The basic idea that plan or system is based on
2.Productive-Effective, producing or achieving a lot
3.Lexical -Dealing with words or related to the words
4.Concept-An idea how something i
5.Strategy – Strategy is the way an organization seeks to achieve its vision and mission. It is a forward-looking statement about an organization’s planned use of resources and deployment capabilities. Strategy becomes real when it is associated with: 1) a concrete set of goals and objectives; and 2) a method involving people, resources and processes.
6.Strategy Map – A specific version of a strategy plan that adheres to the Balanced Scorecard methodology. Strategy maps depict objectives in multiple perspectives with corresponding cause and effect linkages.
7.Strategy Plan – A visual representation of an organization’s strategy and the objectives that must be met to effectively reach its mission. A strategy plan can be used to communicate, motivate and align the organization to ensure successful execution.
8.Target – A target is the defining standard of success, to be achieved over a specified time period, for the key performance indicators associated with a particular strategic objective. Providing context to make results meaningful, targets represent the organization’s “stretch goals.”
9.Task – Represents details activities or tasks to be carried out to achieve each initiative. It captures information like resources, time, constraints, risk, budgets, milestone, duration to complete the tasks.
10.Theme – Descriptive statement representing a major component of a strategy, as articulated at the highest level in the Vision. Most strategies can be represented in three to five themes.
11.Grammar-the system of language which teaching how to form sentences
12.Competition-the state in which people compete to win something
13.Approach-the way of learning or teaching something