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Cross Cultural Communication Theory and Practice PDFDrive (1)

Standard English
Standard English, or BBC English (also sometimes referred to as Oxford 
English), attempts to shape and refine the wide variety of the UK dialects and 
their accompanying vocabularies into a form of Received Pronunciation, a 
way of speaking that is not just national, but educated and correct. However, 
many dialect variations have resisted such a move. This is, for example, 
apparent in the development of the so- called ‘Estuary English’, which is 
Southern, urban, glottal and apparently classless.
Rivals to English as an international language
However, the perceived dominance of English may be facing competition. 
We mentioned earlier that the power of a lingua franca depends on the com-
mercial power and political influence of the dominant native- speaker nation. 
In the nineteenth and twentieth centuries, first Britain and then the USA 
were the dominant powers, but in the early years of the twenty- first century, 
there are strong indications that this may be changing, especially with the 
increased influence of the BRIC nations (Brazil, Russia, India and China).
The dominance of English as the aspiring world language is, perhaps, only 
likely to be challenged in the near future by Spanish or Chinese. Spanish 
American English
English
Bad tempered
Mean
Yard Garden
Elevator
Lift
Wrench Spanner
Parking lot
Car park
Vacation
Holiday
Closet
Cupboard
Drapes
Curtains
Duplex Semi-detached
Bathroom
Toilet
Trunk 
Boot of a car
Figure 4.7 Examples of American English


The International Use of English 73
is already well established in all of South America, with the exception of 
Brazil, and most of Central America. With over 500 million Spanish speakers 
worldwide, it is now the third most widely spoken world language and, with 
English, is one of the world’s fastest growing languages. The use of Spanish 
is certain to increase in North America, particularly in the USA, with many 
Southern states, especially Florida, Texas and California, becoming increas-
ingly bilingual in Spanish and English. This trend has already been the 
subject of concern expressed by the Harvard Professor Samuel Huntington 
in Who Are We? The Challenge to America’s National Identity (2004). This 
caused much controversy over his claim that Mexican immigration in 
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