Directorate of distance education master of business administration

Glossary of Terms
1. 
Affirmative Action: The concentrated efforts to recruit, select, 
and promote members of marginalized minority groups hitherto under-
represented in the workforce. 
2. 
Avoidance Learning: Learning that occurs when individuals 
change behaviour to avoid or escape unpleasant circumstances, as 
witnessed after termination or suspension of various employees. 
3. 
Career: The sequence of a person’s work-related activities and 
associated attitudes, values and aspirations over the span of one’s life that 
forms a coherent pattern. 

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4. 
Career Development: A formal, organized, planned effort by 
organizations to achieve a balance between individual career needs and 
organizational workforce requirements. 
5. 
Career Management:  A planned attempt to optimize the rewards 
and satisfactions a person receives from the investments made by him or 
her into one’s career.
6.