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Income increasing strategies
Farmer-entrepreneurs can increase their profits and
create value through different strategies, such as:
• Diversify;
• Lower costs;
• Expand the size of the business;
• Add value to the enterprise;
• Specialise;
• Differentiate the product;
• Integrate.
Diversifying: means increasing the number of products
being produced and sold. This increases the sources
of income, which spreads the risk of loss. Successful
diversification strategies look at under-utilised resources
on the farm, unfilled demand and the knowledge and
skills of the farmer to identify what additional produce to
produce.
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