Entrepreneurship

Specialization involves 
developing products 
to specifically meet 
market demands 

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Entrepreneurship in farming
Differentiation is created by:
•  The nature of the product; 
•  The information farmers have about their buyers; 
•  The way the product is presented; 
•  The way it is distributed. 
Integrating: There are two kinds of integration, horizontal 
and  vertical.  Vertical  integration  is  where  the  farm 
controls or is involved in one or more ‘links’ in the value 
chain. The farm may integrate ‘forward’ into processing 
products, or ‘backwards’ into supplying inputs. 
 
Horizontal integration is where the farm joins with 
other farms to produce the same product.