Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Task 3. Distribute the following types of prices into two groups. In the first group, indicate the types of prices that the company's management can use to promote new products on the market, in the second group - those types of prices, the use of which increases the competitiveness of goods and services in an already established sales market.
Complete table 7.1.
7.1. Classification of price types

Types of prices for new products	Types of prices for goods and services already on the market
?	?

1. Moving falling price for a product and services.

2. "Cream skimming".
3. Long term price.
4. The price of the consumer segment of the market.
5. The cost of introducing the product to the market.
6. Elastic (flexible) price.
7. "Psychological" price.
8. Preferential price.
9. Price for a product already discontinued.
10. Price "leader" in the market or industry.
11. Price set lower than most firms.
12. Negotiated price.
13. Price with reimbursement of production costs.
14. Prestigious price.
Task 4. Fill in the table
7.2. using the following components:
1. Quick exit from the market.
2. Gradual curtailment of market operations.
3. Making a profit.
4. Gradual curtailment of market operations or their cautious continuation.
Cautious continuation of market operations or their buildup.
1. Scaling up or rapidly building up market operations.
2. Strengthening positions or leaving the market.
3. Strengthening activity in the market.
4. Rapid expansion of market operations.
Table 7.2
Choosing a Market Strategy

Product Competitiveness	Product development prospects
	Bad	Medium	Good ones
Weak
Medium
High

Task 5. Put in the correct order the seven steps in the new product planning process.
1. Product development.
2. Commercial implementation.
3. Generation of ideas.
4. Economic analysis.
5. Product evaluation.
6. Trial marketing.
7. Proof of concept.
Task 6. Arrange the following types of prices for goods according to the relevant features in table
7.3. Types of prices: a) wholesale; b) world; c) monopoly; d) offers; e) sale/purchase; f) basic; g) retail; h) the price of production; i) nominal; j) market; k) solid; m) sliding; m) the price of demand.