Fergana polytechnical institute faculty management in production department "economy" methodological instruction

10. A trademark provides its owners with
1) legal protection of the unique properties of the goods;
2) establishing differences from the goods/services of competitors;
3) obtaining information about the special qualities of the goods;
4) improving the quality of goods;
5) increase in turnover;
6) safety of copyrights.
11. Brand repositioning can take place if
1) new customer preferences have created new attractive opportunities;
2) positioning of a competitive brand has led to a decrease in the company's market share;
3) consumer preferences have changed, causing an improvement in the company's position;
4) positioning of a competitive brand close to the brand of the company provided market expansion;
5) competitors are taking action to reposition their brands in the same direction;
6) consumer preferences regarding various properties of the product are evenly distributed in the product field.
12. The strength of the brand can be judged by
1) brand preference by consumers;
2) consumer loyalty to the brand;
3) brand name;
4) the number of branded goods in the store;
5) the price of branded goods.
13. Combination of text and image or drawing and inscription -
1) brand emblem;
2) brand mark;
3) branded logo.
14. A set of features that contribute to the self-identification of consumers with a trademark, which are manifested in consumer behavior -
1) brand identification;
2) brand identity;
3) brand strength.
15. The criteria for assessing brand awareness include:
1) positioning;
2) the reason for the purchase;
3) level of recognition;
4) motives for the purchase;
5) presence in memory.
16. Searching for a brand position in the minds of consumers is
1) brand image formation;
2) brand positioning.
17. What kind of brand positioning does not exist?
1) on the use of the goods;
2) by regions;
3) according to the characteristics of the goods;
4) by consumers.