Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Knowledge control test
1. Consumer properties of the goods:
1) functionality;
2) reliability;
3) quality;
4) durability;
5) design;
6) compliance with fashion;
7) ergonomic abilities (ease of use, maintenance, repair, etc.);
8) accompanying documentation;
9) prestige;
10) after-sales service.
2. The concept of "levels of goods" includes:
1) the presence of several packages for the goods;
2) positions from which the characteristics of the goods are considered;
3) the type of goods, its quality.
3. The term "enhanced product" includes:
1) goods plus packaging;
2) a set of goods of one product line;
3) goods plus service.
4. What applies to everyday goods:
1) dairy products;
2) cleaning products;
3) encyclopedias;
4) umbrellas.
5. Goods of passive demand include:
1) alcoholic beverages;
2) stereo equipment;
3) life insurance.
6. Principles of assortment formation:
1) functional;
2) quality;
3) consumer;
4) competitive;
5) household;
6) price.
7. The main characteristics of the range:
1) latitude;
2) depth;
3) longitude;
4) saturation;
5) capacity;
6) harmony;
7) competitiveness.
8. Stages of the product life cycle
1) growth;
2) aging;
3) maturity;
4) implementation;
5) introduction to the market;
6) recession;
7) stability;
8) decline.
9. A branded sign is…
1) part of the corporate identity or brand that can be identified but not pronounced;
2) part of the brand that can be said aloud;
3) affixing next to the trademark an indication that the designation used is a trademark registered in Uzbekistan;
4) general perception of the object, formed on the basis of information and past experience of the consumer;
5) a duly registered designation assigned to a product to distinguish it from other products, and an indication of the manufacturer in it.