Fergana polytechnical institute faculty management in production department "economy" methodological instruction


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marketing 1

Types of intermediary activity:
1. Sales agents;
2. Merchants on commission;
3. Brokers (brokers);
4. Consultants, trade informants;
5. Distributors
6. Commission agents;
7. Dealers.
Task 2. What is the name of the intermediary, if it is known that he: has information about the state of the market, conditions of sale, sources of credit, pricing, potential buyers and the art of negotiation;
Does not provide credit;
Does not own the goods and cannot complete the transaction without official approval;
Receives remuneration from both parties;
Obliged to keep a secret?
Types of intermediary activity:
1. Sales agents;
2. Merchants on commission;
3. Brokers (brokers);
4. Consultants, trade informants;
5. Distributors;
6. Commission agents;
7. Dealers.
Task 3. What is the name of the intermediary, if it is known that he:
Receives a fixed percentage of the transaction;
The fee reaches 10000000 sum per day;
Has no right to participate in income and is forbidden to give guarantees?
Types of intermediary activity:
1. Sales agents;
2. Merchants on commission;
3. Brokers (brokers);
4. Consultants, trade informants;
5. Commission agents;
6. Distributors;
7. Dealers.
Task 4. Make diagrams of direct and indirect distribution channels.
1. Manufacturer.
2. Consumer.
3. Wholesaler.
Retailer.
Task 5. Fill in the blocks of the presented scheme
(Fig. 8.1) of the push and pull strategies, indicate the links between them.
1. Manufacturer.
2. Wholesale and retail trade.
3. End consumers.



4. Pressure

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Attraction

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