4
The content of practical classes………………………………………………………
|
5
|
Requarements for the quality of preparing students for practical and seminar lessons
|
6
|
Practical lesson number 1. Socio-economic foundations of marketing……………….
|
9
|
Lesson number 2. Tasks, functions and principles of marketing……………………...
|
15
|
Lesson number 3. Marketing research and information system……………………….
|
20
|
Lesson 4 Strategic marketing…………………………………………………………
|
27
|
Lesson number 5. Market segmentation………………………………………………
|
36
|
Lesson number 6. Commodity policy………………………………………………...
|
44
|
Lesson number 7. Price policy………………………………………………………..
|
55
|
Lesson number 8. Sales policy………………………………………………………..
|
63
|
Lesson number 9. The system of electronic commerce……………………………….
|
69
|
Lesson number 10. Communication policy in marketing……………………………..
|
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