Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Test
1. What kind of system does marketing represent?
A) production-sale
B) sale
C) production
D) exchange
2. What is taken into account at the stage of implementation of marketing measures of the marketing management process?
A) Development of a marketing strategy, planning of marketing activities, marketing control
B) strategic control, control of the implementation of the annual plan
C) strategic planning, tactical planning
D) operational marketing, strategic marketing
3. What should be taken into account when choosing a target market, which is considered a component of the marketing management process taken?
A) demand assessment, market segmentation, product positioning
B) demand satisfaction, demand formation
C) macro and micro segmentation of the market
D) final and published segmentation
4. What is the task of developing marketing?
A) determination of the possible market scale and creation of necessary products
B) study of changing demand
C) study of full demand
D) study of negative demand
5. What is the essence of intensive growth?
A) In-depth market research, expansion of market areas, product improvement
B) Horizontal integration, total diversification, regression integration
C) Horizontal diversification, progressive integration
D) Vertical segmentation, current segmentation
6. What are the main directions of growth opportunities?
A) Intensive growth, integrated growth, diversified growth.
B) Simple growth, complex growth, steady growth
C) Evolutionary growth, sudden growth, periodic growth
D) Dynamic growth, vertical growth, horizontal growth
7. What are the goals of studying the legal infrastructure?
A) studying the impact of legal compliance on the company's activities and meeting its requirements
B) aligning the company's policy with state laws
C) aligning the company with state legislation
D) developing the company's development on a legal basis