Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Task 2. Describe the properties of two consumers and the specifics of the advertising impact on them, using hints.

Consumer type	Which consumer	Advertising affects such a Consumer through:
The consumer who is highly attached to the product
Consumer, weak linked to the product

Remember
1. Closely monitor advertising.
2. Content of the submitted information.
3. Memorability of the advertising message.
4. Passively perceives information.
5. Makes a purchase out of curiosity.
6. Product memorability.
7. Desires the approval of society.
8. Push to buy.
Task 3. (for understanding terms)
Finish the definitions:
1._________________- a type of human activity aimed at meeting needs and requirements through exchange;
2.________________ - the act of receiving from someone the desired object with the offer of something in return;
Task 4. What is the difference between the exchange of ideas and the exchange of things?
Task 5. What is the difference between a request and a need, and a need from a need?
Task 6. Make a consistent chain of the following components of the marketing plan
(Fig. 1):
Budgets;
List of dangers and opportunities;
Control procedure;
List of tasks and problems;
Summary of Benchmarks;
Marketing strategy;
Statement of the current marketing situation;
Action programs.

Fig.1. Chain for marketing planning
Questions:
1. What is the main goal in marketing?
2. What is the need for marketing?
3. What is in marketing?
4. What can satisfy the need?