Fergana polytechnical institute faculty management in production department "economy" methodological instruction


The development of marketing is connected with the consistency of its concept. The main functions of marketing are


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marketing 1

The development of marketing is connected with the consistency of its concept. The main functions of marketing are:
1. Analytical function.
2.Production function.
3. Sales function (sales function).
4.Function of command and control.
1. Analytical function includes the following sub-functions: study of the market, product, consumers; analysis of the internal and external environment of the enterprise.
2. The production function consists of the following sub functions: organization of production of new goods and new technologies, organization logistics of production, quality management and competitiveness of finished products.
3. The sales function is the organization of the sales and distribution system, the formation of demand and sales promotion and the organization of the service.
4. The management and control function is associated with the creation of organizational management structures, planning, communications and control organization.
Task 1. List the basic principles of marketing?
Task 2. Match each term in the left column with the definition from the right column.

1. Analytic function

a) ...... marketing consists in organizing the production of new goods, logistics, in managing the competitiveness and quality of finished products.

2. Production function.

b) ……. consists in organizing a system of commodity circulation, conducting a targeted commodity and pricing policy, and organizing a service.

3. Sales function.

c) consists in organizing a system of commodity circulation, conducting a targeted commodity and pricing policy, and organizing a service.


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