Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Practical lesson number 1. Socio-economic foundations of marketing.
Issues for discussion
1. The concept of marketing and its essence.
2. Purpose of marketing. consumer priority. Marketing process. The main categories of marketing (need, need, desire, exchange, transaction, relationship).
3. The main stages of the emergence and development of marketing. The concept of marketing theory and its evolution. Modern marketing concept. Modern marketing is a system of market-oriented production and sale of goods.
4. Marketing management. The process of delivering goods from the manufacturer to the consumer. Composition and process of marketing elements. Marketing is the concept of "Mix".
5. The specifics of marketing in the context of radical changes and modernization of the structure of the economy in Uzbekistan. Experience of marketing application in the economy of developed countries. The formation and development of marketing in Uzbekistan is an entrepreneurial activity. Forming relationships with clients. Customer relationship management. Customer retention and commitment.
Key Concepts
A lot of basic marketing concepts can be divided into two main groups - concepts related to the consumer (consumer, need, need, satisfaction, value) and concepts related to the market and market activity (market, demand, supply, exchange, transaction, etc.).
Consider examples of marketing goals:
• Provide an excess share of the vote
• Increase brand awareness
• Increase demand for the product
• Increase sales volumes
• Attract more users and customers
• Increase customer lifetime value
• Optimize your marketing funnel
Task 1. Select the proposed terms (on the left) and their definitions (on the right):

1. Need	it is a need expressed in an objective form corresponding to the level of cultural development of the individual.
2. Demand	it is the feeling of a lack of something, a resource or a product.
3. Need	is the relationship between the price and the quantity of a product that buyers are able and willing to buy at a strictly defined price, in a certain period of time.
4. Good	it is something that can meet the wants and needs of people.