Fergana polytechnical institute faculty management in production department "economy" methodological instruction

1. The company's sales began to fall sharply. This trend is:
a) a symptom of a business problem;
b) the problem of the enterprise;
c) the reason for conducting "marketing intelligence".
2. What question does descriptive marketing research not answer?
and what?
b) WHERE?
c) WHEN?
d) WHY?
3. Which of the following types of marketing research are used to quantitatively test causal relationships?
a) exploration;
b) descriptive;
c) experimental.
4. When conducting what types of marketing research, qualitative methods are most
often used?
a) exploration;
b) descriptive;
c) experimental.


Questions for self-control
1. What classifications of marketing research do you know?
2. Explain the classification of marketing research by objectives.
3. What are marketing researches distinguished by the type of information collected and the stages of the purchasing decision-making process?
4. Describe the main areas of research on marketing mix tools.
1. What are marketing objectives?
A) increasing the level of consumption, maximizing consumer needs, maximizing consumer choice, increasing the quality of life
B) satisfying human needs, obtaining net profit
C) profiting by further increasing the standard of living of the population
D) fulfilling people's needs more satisfy
2. What is the main focus of the company's marketing approach?
A) Production of goods for sale, not sales of manufactured goods
B) Acceleration of supply
C) Acceleration of sales
D) Mass production of goods
3. What is the function of incentive marketing?
A) creation of demand B) study of full demand
C) study of negative demand
D) study of irrational demand
4. Marketing management processes:
A) analysis, development, planning, management of marketing opportunities
B) production control of the technical condition
C) satisfying the needs of the buyer and his problems
D) spending on all sectors of the economy.