Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Frequently asked Questions
What is the essence of SWOT analysis?
This is a strategic planning method. A SWOT analysis helps a person or organization identify their strengths, weaknesses, opportunities, and threats related to competition or project planning.
What is the difference between PEST and SWOT analysis?
SWOT analysis can be useful for the average person as well. And PEST-analysis is rather intended for the state or large companies. Since it serves to identify the political (Political), economic (Economic), social (Social) and technological (Technological) aspects of the external environment.
What is not included in the SWOT analysis matrix?
The matrix does not include everything that does not relate to advantages, opportunities, weaknesses and threats. And their interpretations in the context of external influence, internal environment, positive and negative influence.
Task 1. Complete Table 4 "Market Strategies Choice" with the following new product development decisions:
1. Rapid expansion of market operations;
2. Making a profit;
3. Quick exit from the market;
4. Strengthening activities in the market;
5. Gradual curtailment of market operations;
6. Increase or rapid increase in market operations;
7. Gradual curtailment of market operations or their cautious continuation;
8. Strengthening positions or leaving the market;
9. Cautious continuation of market operations or their build up.
Questions for self-control
1. What is the role of marketing in increasing the competitiveness of an enterprise?
2. What is the relationship between enterprise development strategies and marketing strategies?
3. Describe the different types of competition.
4. Describe marketing strategies at the corporate level.
5. Expand the essence of the model of competitive forces in terms of opportunities for use in marketing.
6. What indicators characterize the competitiveness of the company?
7. What information should be accumulated in the firm's databases to study potential competitors?
8. What techniques are used to analyze competitors' enterprises?
9. Explain why most of the recent competition has moved to non-price areas.
10. Explain how you can ensure the advantage of the enterprise in the market.
11. What is benchmarking? Describe the stages of its analysis.