Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Fig.2. Function of marketing research
Task 3. Which of the presented questionnaires is hidden, which is open.
A:
1. Why do you think people buy sports cars?
2. What factors do people consider when purchasing them?
3. Do people who buy sports cars think about prestige?

B:
1. Why are you buying a sports car?

2. What factors do you take into account?
3. Is prestige important to you when buying a sports car?


Task 4. Put in the correct sequence the operations that make up the marketing research process?
1. Recommendations.
2. Obtaining primary information.
3. Definition of the problem.
4. Research results.
5. Data analysis.
6. Analysis of secondary information.
Task 5.
In marketing research, the following are carried out: a) market and sales research;
b) product research. Indicate which of the following statements apply to market and
sales research and which apply to product research:
1. Generation of ideas about new products;
2. Sales volume forecast;
3. Obtaining information about competitors

1. Product testing;

2. Assessment of market capacity;
3. Analysis of market trends;
4. Organization of marketing of tested products;
5. Determining the characteristics of the market and its segments;
6. Development of the concept of product testing;
7. Obtaining information about existing and potential consumers;
8. Research and testing of various types of packaging;
9. Revealing the system of consumer preferences.


Task 6.
In marketing research, the following are carried out: a) price research; b) product promotion research; c) research to bring the product to the consumer. Indicate which of the following statements apply to price research, which to product promotion research, and which to customer outreach research:
1. Study of the location of warehouses;
2. Study of the relationship between the price of a product and demand;
3. Study of the effectiveness of advertising activities;
4. Comprehensive correlation analysis of various means and methods of product promotion;
5. Study of the location of retail outlets;
6. Forecasting pricing policy for different stages of the product life cycle;
7. Study of the location of service departments;
8. Study of the effectiveness of various media.
Task 7. Which of the following concepts are external sources and which internal sources of secondary information in marketing research:
1. Messages from the sales staff of the organization itself;
2. Data from international organizations, governments, official statistics;
3. Budget reports;
4. Marketing research data;
5. Scientific research conducted by specialized marketing organizations;
6. Information received from exhibitions and fairs, conferences and meetings;
7. Reviews of consumer complaints;
8. Scientific research collected by various organizations (chambers of commerce, trade associations, etc.)

. Self Tests