Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Task 11. (for understanding terms)
Fill in the table based on F. Kotler's segmentation features and using the following components: age, family size, lifestyle, degree of need for the product, region, population density, gender, profession, personal quality, population, income level, climate, city or countryside, search for benefits when buying a product.

Signs of segmentation
Demographic	Psychographic	Geographical	Behavioral

Lesson number 6. Commodity policy.
Issues for discussion.
1.1 The essence of the concept of goods or services. The basis of the product policy is product and marketing research. Consumer characteristics of the product, requirements for its adaptation to the needs of the population.
1.2. The range and quality of goods in the marketing system. Barcode coding systems. Branding.
1.3. Competitiveness of goods A system of indicators that determine the competitiveness of goods (technical level, quality, usefulness, ease of use, price, cost, etc.). Methods for assessing the competitiveness of goods. "Life cycle" of goods and their main stages. Ways to extend the "life cycle" of goods. The concept of "new product" - "brand". Criteria for evaluating a new product (market, commodity, marketing, production). Launching new products to the market. Elements of effective market penetration of goods (quality, packaging, quality assurance, guaranteed service life, transportability and service). "Company image. Trademark and others. 4. Commodity policy. The concept, functions and determinants of commodity policy. Commodity policy structure.
Key concepts:
Commodity policy (assortment policy) is the company's activity aimed at expanding the range, increasing production efficiency and selling products. The objective of the commodity policy is to exclude, make impossible, the introduction and implementation of programs, actions and steps that do not lead to the goal of marketing, make it impossible to set false and ambiguous goals by different employees, departments. One of the main functions of product policy is to identify (or create) an imbalance between the real and perceived quality of the product, turning it into a source of profit. Therefore, product policy has significant differences in consumer and industrial marketing. The basic principles of product policy are the compliance of the goods produced by the company with the preferences of consumers, on the one hand, and the competitiveness of the product range, on the other hand. In other words, a product strategy is the development of directions for optimizing the product line and determining the range of goods and services that are most preferable to ensure the success of the company in the market and the effectiveness of its activities. The assortment policy of an enterprise is a collection of goals, objectives and economic potential of the company in the formation of the assortment. The basis of the assortment policy is the planning and sale of products. This determines the financial success of the business when selling goods on the market.