Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Table 6.2

Life cycle stages
Market launch	Growth	Maturity	Recession
Examples of products going through a designated life cycle stage

Task 3.
1. Which classification group of consumer goods should include the Samsung TV - a consumer product, a pre-selection product, a special demand product or a passive demand product? Explain your point of view.
2. What indicators characterize the product range?
An ice cream company adds new varieties of ice cream: walnut, chocolate, vanilla. In addition, management decides to launch a drink based on ice cream and yogurt. What decisions on the assortment of goods does the company's management make?
3. Durable goods are goods that can withstand repeated use. Choose from the following products the one that does NOT belong to this group:
a) dishwasher b) a car; c) a saucepan; d) ballpoint pen
4. Sources of ideas for new products are:
a) offers of consumers and employees of the company; b) scientific research and development of the company; c) analysis of competing products; d) all of the above.
5. A group of goods that are closely related, either because they satisfy a certain class of needs or are used together, or because they are sold to the same group of buyers through the same outlets or within the same price range is called:
a) product range b) marketing mix; c) commodity line d) commodity unit.
6. Classification according to the degree of material tangibility provides for the breakdown of goods into three categories: non-durable, durable and services. Determine which of the following goods is NOT non-durable goods:
a) bread; b) toothpaste; c) gasoline for the car; d) hairdryer.
7. Fill in the table with the suggested examples in accordance with the classification of goods given in it

Product examples: cookies, video camera, children's encyclopedia, bathroom renovation tiles, cell phone, new apartment, instant cereal, newspaper, shoes.

8. Uzbekistan Airways offers commercial air transportation around the world. The airline's products are: а) consumer goods; b) goods of special demand; c) preselection goods; d) ancillary goods.
9. Analyze the following statements and choose the correct answer:
1) the current trend is to search for new types of packaging that do not harm the environment;
2) packaging can be used to attract the attention of the buyer to new brands.
a) 1 and 2 are correct; b) 1 is true, 2 is false; c) 1 is wrong, 2 is right; d) 1 and 2 are wrong.
10. When developing a new product, the company evaluates the technical feasibility of a particular project, as well as whether this idea is consistent with strategic goals. Determine which stage of the process of creating a new product such an analysis belongs to:
a) trial marketing; b) idea generation; c) evaluation and selection of ideas; d) definition and verification of the product concept.
11. A household appliance manufacturer is facing a significant increase in market competition. Which stage of the LC is most appropriate for this situation? Which of the statements can be considered the most accurate?
a) technological progress leads to an increase in the life cycle; b) according to the stages of the life cycle, the need for informing the buyer is growing; c) the greatest profit of product sales is achieved at the stage of bringing the product to the market; d) modification of the product at the stage of decline can lead to the re-start of the life cycle.
12. Determine whether each of the statements below is false or true by answering “yes” if you agree with this statement and “no” if the statement is wrong.
1) One of the solutions that a company can take to increase the stable increase in sales of a product in the growth stage is to increase the number of assortment items of the product. 2) Toothpaste is a commodity of daily demand.
3) Chewing gum is an impulse buy item.
4) One of the main reasons for the failure of new products in the market is incorrect product positioning.
5) Through the successful use of packaging, promotion of the product to the market can be ensured.
Task 4.
1) Choose a label that is appropriate to place on the packaging of olive oil. Please justify your answer.
2) Select a label that should never be recommended to the Customer. Please justify your answer.
3) Offer packaging based on ergonomic principles, taking into account the fact that the proposed packaging was not liked by the focus group participants either in terms of volume (1 l) or in shape.