Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Task 8. Distribute in a certain sequence the following steps in the process of developing a novelty product.
1. Concept development and verification.
2. Test in market conditions.
3. Analysis of the possibilities of production and marketing.
4. Product development.
5. Formation of ideas.
6. Development of a marketing strategy.
7. Deployment of commercial production.
8. Selection of ideas.

Task 9. In fig. indicate the stages (phases) of the product life cycle.
1. Stage of preparation for the introduction of goods on the market.
2. Stage of recession.
3. Stage of maturity.
4. Stage of growth.
5. Stage of saturation.

Task 10. (for understanding terms)
1. According to marketing theory, establish a correspondence between segmentation features and their variables:

Signs of segmentation	Variables
1. psychographic 2. Demographic 3. Behavioral 4. Geographic	□ lifestyle
	□ climate
	□ family life cycle
	□ degree of commitment
	□ product attitude
	□ public class
	□ consumption intensity
	□ the degree of readiness for the perception of the goods
	□ population density