Fergana polytechnical institute faculty management in production department "economy" methodological instruction

Tasks to achieve the goal include:
• determination of the conditions under which the optimal ratio between demand and supply of goods on the market is achieved;
• identification of the competitive positions of specific types of products of the firm and the firm itself in the market under study;
• Orientation of production to the production of products that provide the maximum volume of sales and profits.
The key goal is to give businesses everything they need to make effective management decisions, reduce uncertainty when making such decisions, and therefore minimize risks.
What are the goals of marketing research?
• Study consumer behavior and features
• Collection and analysis of information about a specific marketing problem (for example, searching for reasons for a slowdown or drop in sales);
• Assess the prospects for demand for the product
• Study the market in terms of consumer preferences and competitive environment;
• Evaluate the effectiveness of the implemented activities;
• Build a forecast of the state of the research object in the future.
And many others.
EXAMPLE
It is important that the purpose of the study is formulated correctly. This means that research must address a specific, well-defined problem. For example, it makes no sense to conduct a study with the goal of "Assess the market capacity" if, even without the study, it is clear that the company does not have the opportunity to scale up production and significantly increase output. Exact figure
In terms of market capacity will not help to increase market share. In this case, the purpose of the research might be "To study consumer preferences and find possible ways to increase sales.
Task 1. Restore the sequence of procedures for setting marketing research objectives, which includes several stages:
□ definition of research objectives
□ report design
□ selection of information processing and analysis system
□ formation of a working hypothesis
□ choice of research method
□ problem definition
□ Determining the need for information
□ performance measurement
Task 2. Distribute the following points of marketing research into a logical chain (Fig. 2):
1. Collection of information.
2. Selection of sources of information.
3. Identification of problems and formulation of research objectives.
4. Analysis of the collected information.
5.Presentation of the results.