Fergana polytechnical institute faculty management in production department "economy" methodological instruction

8. What are the elements of the marketing complex?
A) Product, price, distribution, communication, others
B) Plans, strategies
C) Principles, functions, goals
D) Demand, supply, market conditions
9. What is a "seller's market"?
A) Demand is greater than supply
B) Demand and supply are the same
C) Supply is greater than demand
D) Demand is less than demand
10. What is the "buyer's market"?
A) supply is greater than demand
B) demand and supply are the same
C) demand is greater than supply
D) demand is less than demand
Tests for self-study
1. Brad always buys and uses Nike brand golf balls. If he finds a Titleist or Callaway ball in the rough, he gives it away. Brand-loyal golfers like Brad allow Nike to charge a higher price and not lose many sales. By building a strong brand, Nike has effectively
A. Increased the income effect for its products.
B. Increased the cross-price elasticity for its products.
C. Focused on the competitive parity point for its products.
D. Shifted the golf ball market from a monopoly to pure competition.
E. Reduced the price elasticity of demand for its products.
Lesson number 2. Tasks, functions and principles of marketing.
Issues for discussion
1. Marketing functions and activity content. Basic functions of marketing.
2. Basic principles of marketing. Market research is a key marketing principle that quickly adapts to change and actively influences it.
3. Tactical planning and control in marketing. Ways of selling goods, prices, distribution and promotion policies in the context of modernization and deepening of the country's reforms.
4. Types of marketing in accordance with the state and development of demand.
Key Concepts
The main functions of marketing - analysis, production, marketing, management - follow from the goals and objectives of the company's marketing activities. The goal is to make a profit by satisfying the buyer, the tasks are the ways to achieve this goal. In turn, the performance of these functions is based on the principles of marketing.