around the world—suppliers, roasters, baristas and other lovers of coffee. Over two extraordinary
days, we shared thoughts and ideas and really just celebrated life. It was meant to be a one-off, but the
feedback we received was so wonderful it’s now a biennial event. One of the relationships that grew
from this event was between Andrija, a barista based in Serbia, and Catalina, a coffee shop
owner in Barcelona. Her coffee shop had become a meeting place for entrepreneurs to develop
new ideas and businesses. This inspired Andrija to create a similar shop in Serbia, and it
subsequently became the catalyst for several new businesses, making a significant difference
to the local community. Without the Out of the Box event, it’s likely that none of this would have
happened.”
“
people who work on a coffee farm in Tanzania. The photos are immensely evocative and really help us
feel connected to the origin of the beans and those who produce them. While the theme is coffee, it
goes deeper than that; it’s about relationship. Some of the proceeds from the exhibition are being used
to support the coffee-farm community. The money raised makes a real difference to the quality of
life of Elisabeth, one of the women in the photographs, and her fellow coffee pickers. But the
exhibition’s effect goes beyond that: It has also helped raise awareness of and appreciation for
the work the pickers do. As a result, they feel considerably more valued and fulfilled.”
“We work with a coffee roaster in Mexico, in a region where not many people have access to formal
higher education. Our company has a policy of hiring people based on who they are and the passion
they have—not on the certificates they hold. This has been a huge success with many of those hired
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