The next step in the process is for the group to turn the verbs/action phrases and impact
statements elicited from the three conversations into a couple of possible versions of a Why
Statement. We call these “Candidate Why Statements” because they will
later evolve into a single
draft statement that the group will carry forward and refine further.
remarkable things hinges on how well
those people can pull together as a
team.
How to Write a Why Statement
(
5 MINUTES)
Of course, the group members can’t create a Why Statement if they don’t know what one looks
like.
So your first point of order, as the facilitator, is to show them. Using a flip chart,
or a slide,
show the group the basic structure of a Why Statement:
TO SO THAT .
Explain that although this is not the
only way to express a WHY, it is
the one Simon and the Start
With Why team recommend you start with. This is because the blanks capture the two main
components of an actionable WHY and the format focuses everyone on what’s most important.
Break down the statement into its two main elements. The first element, “To ,” is the
contribution the organization or group makes.
The second element, “so that ,” is the impact or
effect that contribution has on others.
Many people will immediately recognize the relationship between the output of the three
conversations and the anatomy of the Why Statement. But just to be sure you’re all on the same
page, spell out the relationship for everyone.
Here’s what you can tell them: conversation 1 and conversation 2 correspond
to the contribution
element of the statement; conversation 3 corresponds to the impact element. The words and
phrases on the flip charts at the front of the room are the inputs that will fill in the blanks. In this
concise
Why Statement format, we are describing the world we would like to live in (the impact
element) and articulating the action we need to take on Monday morning to bring it to life (the
contribution element).
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