Find Your Why: a practical Guide for Discovering Purpose for You and Your Team pdfdrive com

More Tribe Examples
Here’s an actual example of a Golden Circle from a Tribe Why Discovery for a
small team:
Original list of action phrases:
To educate
To enable
To direct
To mentor
To inspire
To collaborate
These words and action phrases were expressed as these themes:
To connect, to educate, to support, to collaborate, to instill confidence, to inspire
possibility.
From these themes came the team’s WHY:
“To connect and engage so that people feel empowered in their lives.”
And then their HOWs:
We educate and enlighten
We support and direct
We enhance collaboration
We instill confidence
We inspire possibility
And, to complete the picture, here are their WHATs:
We build people’s relationship to information to enable them to make better
decisions.
We give confidence to engage in IT issues and make IT choices.

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We take the lead on investment decisions that affect the company’s ability to
deliver.
We develop apps that include the wider community that would otherwise be
excluded.
We design and implement systems to enable people to communicate
effectively, avoiding disruption.
We bring together strategy and IT planning to ensure the future of our business
makes sense.
We support the communications infrastructure that supports us.
We bring communities together, inside and outside of the company.
We inform and inspire people through the possibilities of IT.
Here’s another Golden Circle example, this one created by a team consisting of
fewer than ten people:
Original list of verbs and action phrases:
To motivate
To reassure
To support
To create
To innovate
To inspire
These were translated into these themes:
To feel safe, to support, to celebrate differences, to listen and recognize, to be
open, to collaborate.
From these themes came their WHY:
“To hold the space so that together we can find the courage to challenge our
boundaries.”
And their HOWs:
We support one another

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We celebrate differences
We recognize small things
We foster openness
We bring together talent
Interestingly, after the members of this group discovered their WHY and HOWs,
they didn’t feel the need to write much about their WHATs:
Design
Branding
Software engineering
Astronomy

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