Find Your Why: a practical Guide for Discovering Purpose for You and Your Team pdfdrive com

partnership we have and everything we do is to bring this vision to life.” You get
the idea. It’s not about using the exact words of your Why Statement, though
that’s a good place to start. It’s about finding ways to
share who you are and
what you stand for
.
If the first couple of times you try this and you don’t get the reaction you were
hoping for, don’t let that discourage you. We both shared some embarrassing
tales of our first attempts of starting with WHY while writing this chapter. It’s
always easier to look back and laugh after you’ve mastered a skill. We don’t
know anyone who has escaped the early days of getting up the courage to share
their WHY only to have the person they’re talking to look at them like they have
three heads. That’s falling off the bike! It’s going to happen. If that’s the reaction
you get, it means one of two things.
It could mean that you weren’t very clear. What you meant to say and what
actually came out of your mouth were not aligned. Like riding a bike, where you
wanted to go and where you ended up weren’t always the same place. It could
also be the case that everything came out perfectly but didn’t resonate with the
person you were talking to. Remember, the WHY is a filter. When you start with
WHY, it attracts people who believe what you believe and repels people who
don’t. The person who politely ends the conversation or switches topics is
probably someone with whom your WHY does not resonate. That’s perfectly
fine. You don’t want to spend a bunch of time small talking with someone who
doesn’t believe what you believe. It’s just a sign that there is someone else with
whom you could be having a deep and meaningful conversation. Go find them!

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Share the Tribe’s WHY
(
3–4 HOURS)
One of the most effective ways to share within an organization is to create an
opportunity for others to hear about and feel inspired by the WHY. Then they
can take ownership of it and put it into practice. If your tribe is large enough that
not everyone could be included in the Why Discovery process, what is the best
way to share it with everyone else? If you are the founder of the organization and
have discovered your WHY and now want to share it with your tribe, how can
you get started?
Below is an approach we have used to help people share the WHY with fellow
tribe members who were not part of the discovery process. You can also use this
approach to onboard new employees or partners, ensuring that the tribe’s WHY
stays alive as the organization grows. It’s a simple three-step process, conducted
with fifty people at a time in a workshop lasting three to four hours. The
facilitator of your Tribe Why Discovery process could be a good candidate to
run this workshop too. Here’s the road map: Each step is a facilitated
conversation held in a setting similar to the one recommended for the Tribe Why
Discovery in chapter 4.