Handbook inc.’s Success Super Book : a definitive Consolidation of 25 Perspectives to Guide your Future Success

9. Listen and learn.
“Listen to your peers, employees and customers. You will always 
learn something from listening. I also find that it could facilitate 
relationships just by listening, and really let people feel that you 
care. It helps ease any tensions, even if it doesn’t immediately 
solve a problem, it could relieve any negative feelings just by 
letting people express themselves whether it be an unhappy 
customer, a stressed employee or colleague.”
--Kelvin Ho, cofounder of Pixie Mood, cruelty-free and vegan 
friendly accessories
10. Put in extra effort to stay organized.
“Making lists and setting daily goals helps us stay focused each day. 
There are so many fires to put out each day when you own your 
own business and working to stay organized and task oriented 
helps us stay on track and meet our goals. We also have planning 
meetings to map out our vision and goals for the next six and 12 
months. This helps us focus on the big picture of growing a new 
business and measure our success and failures over the year.”
--Melissa Blue, cofounder of gluten free Meli’s Monster Cookies

---

IN C . C O M
114
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
DEPRIORITIZE 
OPPORTUNI-
TIES WHICH 
DON’T FIT WITH 
YOUR GOALS.
11. Pay attention to details.
“Refuse to cut any corners when it comes to ingredients or any 
aspect of the manufacturing process. While many have told me 
that my attention to detail is counterproductive, I feel that it 
has been very helpful with growing sales and ultimately earning 
customer confidence. Basically, I have depended upon my inner 
voice regardless of trends and well-intentioned advice that did not 
feel right to me. Go with your gut and don’t deviate from your 
brand’s mission.”
--Caralyn Vessal, president of Sufficient C LLC, an immune and 
digestive supportive drink mix