Handbook inc.’s Success Super Book : a definitive Consolidation of 25 Perspectives to Guide your Future Success

15. Adapt to what the present holds.
“Here’s a quote that I repeat often to myself from The Art of War 
by Sun Tzu: ‘In the midst of chaos, there is also opportunity.’ It 
keeps me focused, knowing that even in moments when it all 
looks and feels like chaos, I am moving forward, I am looking for 
solutions, that may open new doors with endless possibilities. It 
reminds me to be flexible and adapt to what the present holds.”
--Gabriela Mekler, cofounder of mumi, a line of packing cubes and 
bags
16. Pick three things to do each day.
“Running a business can be quite overwhelming, with the work 
truly never ending. When you have a lot to do, my philosophy is to 
just pick 3 things to do each day. Do those three things first in the 
morning, and then wherever the rest of your day takes you, you 
know at least you’re progressing and have accomplished what you 
needed to.”
--Irene Patsalides, founder and CEO of Mirenesse Cosmetics 
Australia, maker of a 24-hour supreme mascara which sells one 
unit every three minutes globally
17. Start the day with a small, meaningful win.
“I start almost every day by talking to one of our customers. On 
Sunday night I spend about 30 minutes lining up informal calls 
for the week, and use my 20-minute drive to work to have those 

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IN C . C O M
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IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
ACCEPT THAT 
ONE AMAZING 
THING WILL 
HAPPEN EVERY 
DAY.
conversations. Jumping on the phone and hearing first hand 
what’s working for them, their frustrations, and just how hard 
they’re hustling gives me motivation to help them be as successful 
as possible. I try to carry their passion through the rest of my day. 
When the day starts with a small win, the momentum continues.”
--David Rusenko, founder and CEO of Weebly, a platform that 
allows anyone to start and grow an online business with curated 
website template, powerful ecommerce and integrated marketing