Handbook inc.’s Success Super Book : a definitive Consolidation of 25 Perspectives to Guide your Future Success

24. Walk in the park.
“To achieve better mental clarity, I try to go for a 30-minute walk 
in the park near my house every day. I find that taking that period 
to be outside by myself allows me to quiet my mind, organize 
my thoughts and find ways to approach different situations more 
objectively. I’m able to visualize the bigger picture associated with 
the big decisions I need to make professionally and personally, 
and ultimately, I’m better able to determine the correct course of 
action.”
--Ethan Song, cofounder and CEO of Frank And Oak, a menswear 
and womenswear brand
25. Think like a customer.
“I try to approach our daily brainstorming sessions from the 
perspectives of our customers. I encourage my team to join me in 
coming to these meetings with a list of recent customer reviews 

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IN C . C O M
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IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
INVERT THE 
TRADITIONAL 
WORKING 
HIERARCHY.
and feedback to help us keep our customers top of mind as we 
develop new collections and work to constantly improve the 
shopping experience. This helps our entire team stay laser-focused 
and removes our egos from the mix.”
--Julia Olson, cofounder and CEO of Treehut, a customizable 
wooden watch brand
26. Invert the traditional working hierarchy.
“Every day as I interact with the team that reports to me, I actively 
and continually invert the traditional organizational structure. 
Instead of asking what they can do for me, I instead ask what I 
can do for them. As CEO, I view my role as making my general 
managers successful, not the other way around. I try to remove 
obstacles, reduce friction, give them better tools and impart 
guidance. Anything that frees them up to deliver bigger and better 
results, which in turn, helps create a better company. 
I have for a long time believed that the ego is the number one 
destroyer of companies, and I have seen many examples of this in 
action. So, long ago, I decided to check my ego in at the proverbial 
front door and instead approach my leadership role as one of 
making divisional leaders as successful as possible. And that has 
seemed to have made a material difference.”
--Nick Earl, CEO at Glu Mobile, a developer of free-to-play mobile 
gaming

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IN C . C O M
12 2
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
CREATE A 
SENSE OF CALM.