IN C . C O M
12 3
IN C .’ S S U C C E S S S U P E R B O O K : A D E F INI T I V E C O N S O L ID AT IO N O F 2 5 P E R S P EC T I V E S TO G UID E YO U R F U T U R E S U C C E S S
GIVE YOURSELF
TIME TO RELAX.
29. Make time for music.
“I listen to music every day. Not all day, just
two songs minimum-
-one familiar and one random. One of the first things I do when
I get out of bed in the morning is play one song I know will have
a positive effect on me. This gets me going and puts me in the
right mindset for the day. Then I’ll play
at least one random song
on my commute. Sometimes I get one I love or haven’t heard for
years, sometimes I get neither. The variable reward not only keeps
me coming back, but is exciting. For me, music
has noticeable and
powerful effects on my brain. It changes my mood, motivates me,
and boosts my concentration.”
--Jason Finkelstein, CRO of Traitify, a
company that applies
personality science to help businesses attract, hire and keep the
best people
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