Hinhalagoda lekamalage pulsi kavindya sandeepani ariyarathna

1.4. Impact of Internet towards the SME of Sri Lanka 
One of the most essential factors in a company's success is its technological resources. 
Customers are more likely to choose a company that uses cutting-edge technology over one that 
does not.Although technology has a cost, businesses normally recover this investment as they 
go about their business.They are still able to get an advantage over their competition by 

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implementing new technology.Because of the increased expense of modern technology in third-
world nations, most SMEs are unable to implement it. But from previous researches it is 
founded that technology has its deep roots in the business success of the SMEs and positively 
correlated with the business success of an SME founded by. (Cartsson, 2008) 
Twenty years previous, a business opened a retail facade, vicinity advertisements in the 
nearby paper, joined a community organizing association and trusted the neighbourhood clients 
required what they added to the desk. (Meek, 2014) Such modified with the commencement of 
the internet. A business is in no way once more reliant on its neighbourhood purchaser base for 
its survival; it currently has an average collecting of people for its products and ventures. (Ota, 
2016) The internet has altered not only a company's customer base, but also how it 
communicates with its employees and locates and manages projects. 
• Ability to communicate 
A business' ability to speak with its representatives, clients and companions modified 
appreciably whilst the net yielded new specialized apparatuses. E mail and texting have changed 
the essence of business correspondence. As in keeping with an exam directed via the small 
business management, 36 percentages of ladies business proprietors and 38 percentage of male 
business owners use e mail in all respects every on occasion, whilst over portion of the two 
people use e-mail at any price incidentally. (Wampbell, 2015) 
• Rise of telecommuting 
Numerous businesses are presently supplying the alternative for his or her 
representatives to telecommute utilizing office hardware given with the aid of the organization. 
This method, alluded to as operating from domestic, permits a business to decrease its overhead 
charges by way of requiring less office area and using much less in utilities for each day interest. 
As indicated by the suite shuttle website online, in 2008, 33.7 million representatives worked 
from domestic . (Bamossy, 2015) 
• Marketing to a wider area
With the coming of net advertising, a business must remain facet by using facet of the 
requirements of its customers. Rivalry is by no means once more constrained; a business now 
has rivalry anywhere during the world. It's miles basic that a business recognizes what its 
customers need and bring it. (Beller, 2013) Evaluations, surveys, complaint structures and 
remarks on a site may be utilized to display a business' customers' desires. 

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• Using digital advertising 
 
Counting the internet in a business' publicizing spending plan stretches out a business' 
capacity to drag in customers from their returned backyard to each one of the four corners of 
the globe. Websites, trendy arrangement and site improvement, likewise alluded to as search 
engine optimization, permit a business to have a nearness on the internet and reap a large range 
of capability customers. (Parasuraman, 2015) 
• Collaborating with other businesses 
 
Running with distinctive businesses and professionals is improved with the utilization 
of the internet. Net workshops, additionally called online classes, make teaming up on 
undertakings with individuals anywhere at some point of the sector as easy as signing onto a 
domain. (Politechnika, 2013) 
• Using the internet for research 
 
Businesses utilize the net to inquire approximately new object mind, new strategies for 
making objects and estimating statistics. A business can likewise investigate the 
undertaking to understand what gadgets and administrations are marketed. (Lal, 2017) 
On the off hazard that an organisation is hoping to task into a particular location, the net 
may be utilized to inquire approximately the populace, its desires and what gadgets and 
administrations might sell great round there.