Hotel booking process design & usability
Travel UCD – February 2003
directory style websites. These are inferior designs, but they do
benefit from the minimal
technology requirements, and are still capable of producing a steady stream of reservations.
Improving the directory style website for hotel chains
One enhancement that can make the booking process more streamlined is to allow the entry of
dates alongside the directory (F) (usually a drop-down listing of all properties in a hotel chain).
Jurysdoyle.com is
a website that has, on its homepage, a reservation tool that works in this way.
It also supports the conventional directory style.
For this report we did not undertake any specific usability testing on a directory style website.
However, our analysis
of style A and B websites, on aspects such as multiple rooms,
uneven
occupancy and reservations for children, will be directly applicable to directory style sites.
Travel UCD - consultants in travel and hospitality website design
http://www.travelucd.com
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33
Hotel booking process design & usability
Travel UCD – February 2003
7 Booking process design guidelines
The following guidelines indicate what we consider best industry practice. They are not ‘set in
stone’ but should be considered in context with your own site-design goals.
We do not want to stifle innovation; we simply want to draw your attention
to the factors that
will work in a majority of hotel booking website scenarios. You can use the guidelines as a
checklist for existing and proposed designs.
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