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INTRODUCTION
The paper is devoted to phonetics of advertising English textual content prepared
according
to the laws of phonosemantics, in phrases of its eye-catching and
manipulative functions. The foremost attention is paid to the sound-imagery nature of
phonosemantic capacity (alliteration,
assonance, metaphor, methonymy) in the text.
English advertising textual content as a distinct type of the text and its key aspects such
as imperativeness,
intertextuality, media and marketing picture of the world related
with language manipulation are considered in the paper in order to underline their value
in marketing textual content expressiveness. Thus, it proves the necessity of similarly
lookup in the subject of figuring out fabulous connotations of the expression diagram
of English-language advertising texts.
The relevance of this learn about contains the
improvement of query of the
correlation of content material and shape which is nonetheless one of the modern
developments in linguistics. The problem is solved by means of
analysing the heritage
and semantics of vocabulary in this paper The learn about is carried out on the
foundation of texts whose phonics are equipped in
accordance to the laws of
phonosemantics. This learn about addresses the underlying mechanisms of form
decision (phonosemantic skill of expression) in English advertising. Thus, we can
conclude that this study is relevant and modern.
