Innovation of the republic of uzbekistan samarkand state institute of foreign languages

The object of this study is analyzing basic expressive means to advertise texts. 
The purpose of this work is to show stylistic analysis of advertising text with 
expressive means. 
To achieve these goals, the following tasks were set: 
-To organize some materials which are helped English teachers. 
-To find some researchgates and put them in practice. 

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The theoretical value of the work is to allow the opportunity to search, find, and 
use various sources in writing. Ideally, these sources will liven and strengthen the 
composition..
The practical value of the work. The information brought into forth in the work 
are very useful for students who study in English language and literature departments. 
Moreover, the analyses given in the work are practical for students and learners’ 
improvement of English.
The structure of the work. Hereby work consists of introduction, 2 main chapter 
with 4 parts, conclusion and the list of the used literature. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

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CHAPTER I. ADVERTISING TEXT IN STYLISTICS 
1.1. Major expressiveness for advertising text 
As a ways as the problem of phonics and sound expressiveness of the advertising 
text is considered, no longer only on the foundation of its appealing functions, however 
also on the manipulative ones. The work done contributes to the acquisition of new 
knowledge about cognitive operations, which is activated all through the writing of the 
text, replete with sound repetitions, develops and enriches information of connotation 
that arises thru the sound picture of some elements of the sound shell of an advertising 
text, that suggests the novelty of the study. 
As you know, alliteration is normally attribute of the English language, however, 
in the marketing text, the desire of phonics is some distance from random and displays 
the sound possible of the text expression plan. The effects of the study, the primary 
techniques of which are context analysis, the technique of linguistic interpretation of 
the text, phonosemantic evaluation of phonemes and phonesthemes at the segment 
phonological level, can discover utility for the evaluation of English advertising and 
marketing texts, their sound-imagery manageable to regulate the interpretation of the 
message. 
The reason of this learn about is to become aware of and verify the presence of 
connotation points that occur on the groundwork of the expression plan of an English-
language advertising textual content created the usage of phonosemantic strategies at a 
segment phonological level. To achieve this purpose, the following duties were solved: 
to provide a description of the records of the improvement of sound-imagery research; 
to analyze phonosemantic sound repetitions at the segment phonological stage of a 
written advertising text in the issue of verbal expressivity (phoneme / phonestheme - 
the picture of the marketed object); to exhibit the connection of connotation and 
language units. 

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After the list of English sound combos was posted for the first time, with a 
semantic connection between the content format and the expression sketch (Wallis 
(1653, 1972), similar studies improve effectively in Anglistics: the idea of phonestheme 
is introduced by using G. R. Firth as a repeating aggregate of sounds that correlates 
with the morpheme in terms of association now not attribute of self-abasement (Firth, 
1930); O. S. Akhmanova provides the thinking of a aggregate of phonemes "-sp in 
splash, spray, spout, sputter " [1, p. 3], similar to a morpheme in the feel that some 
content is related with it. The thinking of language coaching was proposed (Taylor, 
1967), a comparable way of "connecting sound and meaning" via Humboldt [2, p. 94] 
and the idea of "cognitively combining vocabulary with a comparable expression layout 
and content material diagram for Clustering / Phonosemantic Association based totally 
on conventional sound symbolism" [3, p. 208]. 
The research facts indicates that the inside syntagmatics of the layout for the 
expression of a phrase (phonetic sound combination) impacts the grasp of its phonics 
as a whole due to the positional potency of individual elements of the sound envelope 
to activate certain connotations. 
The method to articulation as the groundwork of the connection between the sound 
and which means of a word is determined in the works of linguists of preceding periods. 
In particular, V. V. Levitsky represents the phonetic sign as symbolic and index. Thus, 
sound-visual universals are objectified. Based on the facts bought in the direction of 
interlanguage experiments, correlations between the meanings and distinguishing 
points of phonemes are recorded (for example, the massive value represents the signs 
of voicedness, trembling, lower back row, lower rise, and the fee of the small one - such 
as deafness, laterality, front row, top rise, average rise, etc.) (Levitsky 1988). These 
thoughts are similar to the consequences of linguistic experiments to identify sound 
iconism, for example, the experiments of E. Sapir mal - mil (Sapir; 1929), S. Newman 
(Newman; 1933), as nicely as a assessment of the visual properties of the design of 

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expression of the phrase O. Jespersen (Jespersen; 1949). In contemporary linguistics, 
the phonetic signal is interpreted in a semiotic aspect: sound is understood as a form, 
content material is a connotation, the interpreter is an indicator of the relationship 
between sound and connotation, and the interpreter is the focus that establishes the 
nature of the relationship between shape and content (connotation), that is, determines 
the phonosemantic meaning. 
The linguistic category of expressivity and the classes of emotionality and 
evaluativeness associated with it can be represented via sound imaging as factors of 
connotation (Telia 1986; Mikhalev 1995; Naumova 2005; Evenko 2008; Tatarinova 
2009; Chukarkova 2015). Not solely the inner shape of the word, but also the external 
(phonographic) can act as an expression motive. The imagery of the isolated sound of 
the phonics of the text is understood as fundamental symbolism. Expression of the 
marketing text is associated with the visible capability of its phase phonological level, 
that is, with phonosemantic techniques, for example, alliteration, assonance. The 
sound-imagery connotation arises due to the associative rethinking of the appreciation 
of the articulation and expressive traits of devices of a segment phonological stage 
primarily based on cognitive comparisons and adjacency operations, as a result of 
which an impact of sound metaphor and metonymy is created in the advertising text. 
The sounds of speech, due to their inherent articulation, reinforced by way of section 
phonosemantics, play a motivating position in the associative-like representation when 
creating an expression. An marketing message, the expression layout of which is 
equipped the use of these techniques, "due to extralinguistic features, is characterized 
by means of sound-expressing hyperexpression. sound-hyperexpression" [4, p. 208]. 
"Phonosemantics and thoughts are likely to be an unbounded field for the research 
inside sound-expression" [5, p. 66].