Introduction to event

5.5 CORPORATE EVENTS 
The term "MICE" in the context of travel is an acronym for Meetings, Incentives, 
Conferences and Exhibitions. It refers to a specialized niche of group tourism 
dedicated to planning, booking and facilitating conferences, seminars and other 
events. 
5.5.1 Meetings 
The corporate meeting may seem straight-forward to plan but the event planner job is 
to make sure the meeting is held as per the guidelines. A meeting can have several 
objectives including igniting employee passion and forging solid teamwork. The 
most important part of planning a successful meeting in any industry is determining 
what decisions take place as a result of the meeting.
Today‘s global business environment has a positive effect on the India‘s Meeting 
industry. The technological environment includes technological advancements like 
online conferencing, online bookings, multimedia, Software for presentations; Touch 
screens strengthen the competitiveness towards the rising trends in this area. The 
meeting attendees predominantly include business travellers like: managers, 
companies owners, representatives to corporate and exhibitions, sportsmen, people 
from the field of art, Media workers, military workers, politics, government workers, 
etc. who have above average high level of education. Event manager tie up with 
hotels, conference venues and provide facilities for smooth conduct of meetings. 
5.5.2 Incentive Events 
The incentive event is meant to renew employee loyalty as well as consumer loyalty. 
If employees are need engagement programs and customers seem to be losing 
interest, then an incentive event might be needed to rejuvenate the brand. Such 
events should be short but definitely memorable. As an event planner first consider 
what the reason is for performing the event. Motivational speakers will be great for 

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