Introduction to event

5.8 CHARITY EVENTS 
Charity events are used for individuals to raise money for a charity of their choice by 
events such as:
 Society balls 
 Sports events 
 Charitable auctions 
Few charity events may ask for sponsors for an individual partaking in an event to 
raise money for charity these events range from:
 Sponsored runs 
 Sponsored cycling 
 Sponsored skydiving 
 Sponsored walks 
The charity events industry is a very diverse industry due to anyone can go to a 
charity venue, contribute to a charity event . These events also involve supporting the 
community that supports the local business by picking a worth able local charity or 
charitable event one can gain much goodwill by contributing to a charity within the
community In the long run it benefits the business through the contacts made and the 
relationships build . 

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Event Management HM-402 
Uttarakhand Open University 
90 
Sponsorship represents a give and take between a non-profit and a business. The 
business donates money toward costs associated with a charity event, and in return, 
the charity event affords the business low cost public exposure and marketing. A 
charities sponsorship success rate is strongly dependant on the perks that it can offer 
potential business partners. 
5.9 LIVE EVENT 
Live events including theatre, music, dance, opera, use production equipment and 
services such as staging, scenery, mechanicals, sound, lighting, video, special effects, 
transport, packaging, communications, costume and makeup to convince live 
audience members that there is no better place that they could be at the moment. This 
article provides information about many of the possible production support tools and 
services and how they relate to each other.