Introduction to event

5.9.1 Music Events 
Music festivals reflect social and cultural values. They largely satisfy many basic 
human needs i.e the need for participation, for creation, for identity. As music 
festivals are part of society, they are linked inextricably to the larger systems in 
which society is embedded. Viewed from this perspective, music festivals are nested 
in society, which is nested in the global natural systems that allow life on earth to 
flourish.
The role of music festivals in society: Music festivals are a unique way for people to 
satisfy several needs at the same time:
 To participate in a social event;
 To be part of a creative process; and
 To identity oneself with a community 
Interactions between stakeholder‘s four main stakeholders have been identified: 
 The organisation; 
 The audience;
 The artists; and 
 The suppliers 
5.10 SPORTS EVENTS 
Sports events are integral part of recreational activity. The primary aim of sports 
competition is to set a performance sequence of the participants of the competition 
by various calculations. In case of competitions way of challenge is set in the topical 
sport rules and/or competition description. However, in competitions one can 
challenge oneself without a stake, can learn personal and professional competencies, 
gain positive personal features such as wish to struggle, exhibition play, 
subordination of personal interests, stamina, help others, etc. which are indispensable 
in the life of an individual.
5.10.1
Benefits of Sports Events
Benefits of sports events are as under: 
 Sports are an investment in the tourism industry. 

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Event Management HM-402 
Uttarakhand Open University 
91 
 Creates economic growth through filled hotels, restaurants and retail 
establishments. 
 Creates exposure and enhances a positive image for your community. • 
Creates new product, a new tourism destination. 
 Maximizes facility use in your community.
 Builds community relationships and strengthens corporate support. • Creates 
youth opportunity/entertainment. 
 Attract high-yield visitors, especially repeaters. 
 Generate favorable image for the destination.
 Increase community support for sport and sport-events.