Marketing Strategy and Competitive Positioning pdf ebook
Download 6.59 Mb. Pdf ko'rish
|
hooley graham et al marketing strategy and competitive posit
Journal of Business Strategy, March/April, 26–31.
Friedman, L.G. (2002), Go To Market Strategy, Woburn, MA: Butterworth-Heinemann Business Books. Friedman, M. (1970), ‘The social responsibility of business is to increase its profits’, New York Times Magazine, 12 September, pp. 122–6. Frosch, R. (1996), ‘The customer for R&D is always wrong!’, Research-Technology Management, Nov–Dec, 22–7. Fry, M.-L. and Polonsky, M.J. (2004), ‘Examining the unin- tended consequences of marketing’, Journal of Business Research, 57, 1,303–6. Fulmer, W.E. and Goodwin, J. (1988), ‘Differentiation: Begin with the customer’, Business Horizons, 31(5), 55–63. Galea, C. (2006), ‘What customers really want’, Sales & Marketing Management, May, 11. Gallagher, L. (2015), ‘Why employees love Marriott’, For- tune, March 5, pp. 39–44. Gallo, A. (2015), ‘A refresher on economic value to the cus- tomer’, Harvard Business Review, May 7, 2–6. Gapper, J. (2014), ‘Mergers threaten golden age of televi- sion’, Financial Times, July 24, p. 13. Gapper, J. (2015), ‘Software is steering the car industry’, Financial Times, February 19, p. 11. Gardner, N. (1997), ‘Defining your class is as easy as ABC’, Sunday Times, February 9, p. 7. Gary, R. (2013), ‘What’s in it for me?’, The Marketer, July/August, 33–6. Giamanco, B. and Gregoire, K. (2012), ‘Tweet me, friend me, make me buy’, Harvard Business Review, July– August, 88–94. Gibbs, R. and Humphries, A. (2009), Strategic Alliances & Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering, London: Kogan Page. Giles, C. and Tricks, H. (2005), ‘Suppliers’ woes could pro- vide limitation to retailer’s ambitions’, Financial Times, June 3, p. 24. Gilly, M.C. and Wolfinbarger, M. (1996), Advertising’s Sec- ond Audience: Employee Reactions to Organisational Communications, Cambridge, MA: Marketing Science Institute. Glassman, M. and McAfee, B. (1992), ‘Integrating the per- sonnel and marketing functions: The challenge of the 1990s’, Business Horizons, 35(3), 52–9. Glover, S. (2015), ‘It’s an inconvenient truth, but the global warming zealots are to blame for the deadly diesel fiasco’, Daily Mail, September 24, p. 14. Gluck, F. (1986), ‘Strategic planning in a new key’, McKin- sey Quarterly, Winter, 173–83. Godfrey, P.C. and Hatch, N.W. (2007), ‘Researching cor- porate responsibility: An agenda for the 21st century’, Journal of Business Ethics, 70, 87–8. Goodman, M. (2006), ‘The green grocers’, Sunday Times, September 24, p. 3.5. Goodman, M. (2010), ‘Azko’s fresh basis for bonus’, Sunday Times, June 27, p. 3.9. Gounaris, S.P. (2006), ‘Internal-market orientation and its measurement’, Journal of Business Research, 59(4), 432–48. Govindarajan, V. and Trimble, C. (2012), Reverse Innovation: Create Far from Home and Win Everywhere, Cambridge MA: Harvard Business Review Press. Gowers, A., de Jonquieres, G. and Fifield, A. (2005), ‘When the cutting edge frightens the customers’, Financial Times, October 14, p. 14. Grande, C. (2005), ‘Marconi’s technology fails the price test’, Financial Times, May 4, p. 23. Grande, C. (2007a), ‘Businesses behaving badly, say con- sumers’, Financial Times, February 20, p. 24. Grande, C. (2007b), ‘Ethical consumption makes mark on branding’, Financial Times, February 20, p. 24. Grant, A.M. (2011), ‘Customers can rally your troops’, Har- Download 6.59 Mb. Do'stlaringiz bilan baham: |
Ma'lumotlar bazasi mualliflik huquqi bilan himoyalangan ©fayllar.org 2024
ma'muriyatiga murojaat qiling
ma'muriyatiga murojaat qiling