Marketing Strategy and Competitive Positioning pdf ebook
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hooley graham et al marketing strategy and competitive posit
Journal of Marketing Management, 8(1), 35–48.
Hooley, G.J., Fahy, J., Cox, A.J., Beracs, J., Fonfara, K. and Snoj, B. (2000), ‘Market orientation in the transi- tion economies of central Europe’, Journal of Business Research, 50(3), 273–85. Hooley, G.J., Greenley, G., Cadogan, J.W. and Fahy J. (2005), ‘The performance impact of marketing resources’, Journal of Business Research, 58(1), 18–27. 555 REFERENCES Hooley, G.J. and Hussey, M.K. (eds) (1999), Quantitative Methods in Marketing, 2nd edn, London: Thomson Press. Hooley, G.J., Möller, K. and Broderick, A.J. (1998), ‘Com- petitive positioning and the resource-based view of the firm’, Journal of Strategic Marketing, 6(2), 97–115. Horobin, W. (2014), ‘New French trains too wide for sta- tions’, Wall Street Journal, May 22, p. 3. Hrebiniak, L.G. (2006), ‘Obstacles to effective strategy implementation’, Organisational Dynamics, 35(1), 12–31. Huber, G.P. (1991), ‘Organisational learning: The contribut- ing processes and the literatures’, Organisational Sci- ence, 2, 88–115. Huff, T. (2014), ‘How Starbucks crashes it on social media’, SocialMediaToday, August 23. Hughes, J. and Kirk, S. (2013), ‘Li & Fung’, Financial Times, January 24, p. 9. Hughes, J. and Weiss, J. (2007), ‘Simple rules for making alliances work’, Harvard Business Review, November, 122–31. Hulbert, J.M., Capon, N. and Piercy, N.F. (2009), Total Inte- grated Marketing: Breaking the Bounds of the Function, New York: The Free Press. Hulbert, J.M., Capon, N. and Piercy, N.F. (2003), Total Inte- grated Marketing: Breaking the Bounds of the Function, New York: The Free Press. Hull, L. (2014), ‘Recycling? 60% of Us Don’t Care’, Daily Mail, September 8, p. 27. Hull, L. and Sorrell, L. (2010), ‘Too tired to stay awake: Microsoft’s Chinese workforce earning only 34p an hour’, Daily Mail, April 17, p. 31. Hussey, M.K. and Hooley, G.J. (1995), ‘The diffusion of quantitative methods into marketing management’, Journal of Marketing Practice: Applied Marketing Sci- ence, 1(4), 13–31. IBM (2005), The Strategic Agenda for Customer Manage- ment in the Consumer Products Industry, New York: IBM Institute for Business Value Executive Brief. IBM (2009), Leading a Sustainable Enterprise, Somers, NY: IBM Institute for Business Value. Ihlwan, M. (2010), ‘Sony and Samsung’s strategic split’, BusinessWeek, January 18, p. 52. Imai, M. (1986), KAIZEN: The Key to Japan’s Competitive Success, Maidenhead: McGraw-Hill. IMI plc (2010), IMI plc – Key Themes, https://www.imiplc. com/about-imi.aspx, accessed 2019. Immelt, J.R., Govindarajan, V. and Trimble, C. (2009), ‘How GE is disrupting itself’, Harvard Business Review, October, 56–65. Ingram, T.N., LaForge, R.W. and Leigh, T.W. (2002), ‘Selling in the new millennium: A joint agenda’, Industrial Market- ing Management, 31, 559–67. Jack, A. (2007), ‘Beyond charity? A new generation enters the business of doing good’, Financial Times, April 5, p. 13. Jack, A. (2008), ‘An unusual model for good causes’, Finan- cial Times, June 5, p. 16. Jackson, S. (2007), ‘Market share is not enough: Why stra- tegic market positioning works’, The Journal of Business Strategy, 28(1), 18–25. Jackson, T. (1997), ‘Dare to be different’, Financial Times, June 19. Jacobs, E. (2013), ‘Old hands steered by the young’, Finan- Download 6.59 Mb. Do'stlaringiz bilan baham: |
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